Descripción
Libro Zoom: How 12 Exceptional Companies are Navigating the Road to the Next Economy. Sinopsis libro, reseña libro. In Citrin’s new management book, Zoom, he offers in-depth analyses of thirteen market leaders – including General Motors’ e-GM, BEA Systems, eBay, Sun Microsystems, and General Electric – and reveals how they are bridging the complex demands of yesterday’s and today’s economies. From the hard-won lessons these pioneering market leaders have learned along the way, Citrin identifies the principles that characterize success today and will help chart success in the future – principles that other companies can use to redirect their thinking, resources, and energies. Libro Zoom: How 12 Exceptional Companies are Navigating the Road to the Next Economy.
James –
For those looking for a roadmap for sucessful businesses, Zoom is the book for you. With Zoom, Jim Citrin insightfully reveals the important success factors for successful businesses, and how companies have deployed them. The lessons of Zoom are not time dependent; they transcend business and technology eras. Zoom could also serve as an important aid for companies that have become derailed and provide a roadmap to get them back on the success road. I thought Zoom was excellent – insightful, actionable, and enjoyable.