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The tipping point

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Descripción

Libro The tipping point. Sinopsis libro, reseña libro. Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Libro The tipping point.

1 valoración en The tipping point

  1. Sara

    Gladwell approaches things in a non-scientific way, so it’s more inspirational than educational. He tries to show what he percieves as truths, but doesnt go about supporting them in a systematic way. Some of the basis of this book has been overturned by more recent studies. Gladwell is an excellent writer and is convincing, but he should be read with a skeptic eye.

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